Adroit Insights - Business cartoon of customer rep cat and caller says, '...it's almost as if you're just listening to my customer complaint, without caring at all'.

The Feel Felt Found Strategy

Recently, I was having a conversation with a sales manager about apologies and we began discussing a strategy for managing this. Quite often, sales people call a prospect and start by saying “sorry” and then do exactly what they just apologized for. Rather than offering up apologies that carry little weight, try relating to them.…
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