Are you wearing too many hats?
As a CEO or small business owner, you may find yourself wearing many different hats from time-to-time.
You are the CEO for a reason. You can see the big picture and know where action needs to be taken. However, sometimes this means you end up in the weeds. Perhaps you found yourself spending hours working on marketing materials, or you blew half a day managing your sales team.
If you ever get the chance to come up for air, you could take a step back and see that this is not the best use of your time and expertise. But how do you manage this?
What you can do right away to make a difference
First of all, properly levering technology is one great way you can streamline processes and take workload off yourself. CRMs and Marketing Automation are two great tools to increase sales and save time. There are a lot of questions you need to ask when selecting a CRM. Check out these eight considerations you should keep in mind.
Next up, Delegate. Sure this sounds simple enough, but do you have someone you can really trust to do the job right? As a CEO, you need people that work with you, not just for you.
Finally, develop a process and enforce it at all levels. This is a big one, it will take time that you likely do not think you have to put in place. However, in the end, it will make all the difference for you, likely giving you back weeks of your time every year. Who doesn’t want a couple free weeks so you don’t feel obligated to work on vacation?
So, go back to doing what you are paid to do, and not what you feel obligated to do.
Photo by Clem Onojeghuo on Unsplash
